Drink Differently.

Enjoy the night. Skip the hangover.

A CAPI CREATION

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A CAPI CREATION •

Meet The Range

Free Førm Drinks is a new approach to adult beverages, free from alcohol and fake ingredients but not from taste or craftsmanship. Premium zero alcohol cocktails made with all natural ingredients and expertly blended to cater to your grown up palate.

Low Sugar Margarita

Australian Spritz

Craft G&T

FAQs

  • None. Each drink is 100% natural, preservative-free and made using real ingredients.

  • We use real fructose or sugar that is naturally occurring in items such as fruit, honey, agave, sugarcane and most root vegetables.

    We choose fructose because of its intensity of flavour and sweetness, which means we can use less grams of sugar to get a full flavour, premium beverage and simultaneously keep our products all natural.

  • When creating Free Førm, our priority was to craft the best zero-alcohol cocktails possible. We achieved this through meticulous craftsmanship and by sourcing the best natural ingredients. Alcohol and sugar are key to achieving great mouthfeel, texture and flavour, and since our goal was to create an all-natural, non-alcoholic product, we chose to use sugar.

    While other brands may boast no sugar and full flavour, they often rely on synthetic ingredients and lack in mouthfeel and body. If you’re seeking a low-sugar, non-alcoholic option, try our Zero Alcohol Low Sugar Margarita — it strikes the perfect balance, while maintaining low sugar content. 

  • No need to mix! Our canned, zero alcohol cocktails have been designed to drink on their own with no need to add anything else. 

    If you want to elevate it, pour into a glass with ice and add a complementary garnish.

  • The Free Førm range is stocked in select Coles stores Australia-wide. Head here to find your closest stockist!

  • We use 'ø' to reference the 'empty set' symbol. The empty set represents a set with no elements, which aligns with our brand philosophy. Free Førm means not conforming to a regular or formal structure or shape - we start from a place of no elements and build something unique from there.

Why We Made
Free Førm

Free Førm was designed by CAPI’s Director of Innovation, Thurman Wise who experimented, researched, tasted, revised, tasted some more and eventually created the first product line up for Free Førm - three zero alcohol cocktails that we’re really, really proud of.

We wanted to create something that could help people moderate their drinking but still have a sensory experience. We wanted something that was grounded in the product quality, not the call outs. It’s about good ingredients and excellent craftsmanship, not just a showy marketing campaign and artificial flavours. Something that was really delicious and worth the gamble for our customers to try something new.

Something that can be enjoyed any time of day because it has a mature taste profile, not just something that will do the job when you’re trying to reduce your alcohol consumption.

Something that was better for you. Something that was a little different.

In Free Førm, we think we’ve crafted more than just drinks, but an experience—a testament to innovation, quality, and the pursuit of something refreshingly different.